Our Story

The Bessie Behind the Brand

Hey. I’m Sam! If you are reading this, thanks so much for visiting my store and finding out more about what we’re doing.

I know that thinking about your own personal safety and that of your loved ones is not exactly what you want to be doing. I certainly don’t. I wish our guaranteed safety was a given.

I recently became a single mom, and soon realised that I was responsible for myself and my children no matter where we are and what we are doing. Until that moment, I’d always deferred safety to the men in my life. Which is not necessarily wrong, it’s just that I couldn’t do that any longer. So I went online to look for mace and I kept coming across these very manly, rather technical ‘guns and ammo’-type sites and blogs.

AlI wanted was one place to go, to find something that I could trust to help me in a safety emergency. I didn’t want to have to trawl through site after site, especially understanding very little about what I was looking for.


I reckon that that is most of us. So I started this little store. For our safety. Because I want to keep safe. I want my kids and loved ones safe and I want you safe. I want us to be able to go for a hike, a MTB ride, a trail run, a walk on the beach, a drive to the mall, a holiday road-trip, a night out on the town and know that we’ve got a plan in a safety emergency.

So, let me know if there is something specific you are looking for and I’ll do my best to find it and get it to you.

And over time, I’ll stock the store with more products for overall health and safety.

Rest assured, that my guarantee to you is this: We will stock products on this site that we have tried and tested and that WE believe in. This is not about how many products we can get on the site, it’s about the products that’ll be the best for us to keep safe. What does this actually mean? It means we find partners as committed to your safety and we are.

That’s it. And we’ll take you on the testing journey hopefully having some fun while we’re at it. Watch our Instagram space!

Thanks again for visiting and please connect with me on facebook, twitter and Instagram. Share your stories about how to keep safe so that we can make each other strong enough through shared info, tips and tricks and just generally have a better experience doing the things we love, with the people we love.

Keep safe, keep secure.

Love much,

Sam xxx

Our Partners

Sabre provides best-in-class personal safety, home security, and law enforcement products to maximize your safety. We strive to educate and empower our customers – so that, in the face of danger, you and your loved ones are equipped with not only powerful products, but knowledge as well. We believe everyone should be protected so they can live a safe, healthy life with peace of mind.

We are a team of professionals, passionate about digital.

Forewarned is Fore-armed


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