Women are taking their personal safety seriously. And it’s about time. It’s not about being masculine, it’s about being strong and in control, about being secure and independent; and about standing for something – for our right to live free from fear.

Below are just some celebrities using the brand we stock and we’re working on growing local South African product awareness and use.

Send us your pics and stories once you buy your safety starter pack or individual item and we’ll share it online, and in our newsletter!


Kylie Jenner

So I got a delivery today from Kim. I was a little excited, and I was handed pepper spray! But, you know, you gotta stay protected. Thank you, Kim, for looking out for me.— Kylie Jenner, Snapchat


Kourtney Kardashian

Kourtney was seen and photographed carrying SABRE pepper spray while taking her son to art class.

The Key Case Pepper Spray with Quick Release Key Ring is available in red, pink, and black.


Sophia Bush

Actress Sophia Bush, best known for her role in NBC hit Chicago P.D., took to Facebook, Twitter, and Instagram to call attention to sexual assault and self-defense. Her posts were in support of the Survivor Stories series in partnership with RAINN (the Rape, Abuse & Incest National Network.

The post went viral with more than 10 million impressions, and was even featured on Hello Giggles (a website founded in part by Zooey Deschanel).

Want the same self-defense Sophia chose? Shop the Personal Alarm with Key Ring and black Key Case Pepper Spray with Quick Release Key Ring.


Guiliana Rancic

TV personality and breast cancer survivor Giuliana Rancic shared the importance of self-defense and self-care, posing with her Pink Key Case Pepper Spray with Quick Release Key Ring. The pink keychain pepper spray is the world’s most popular model, and it supports National Breast Cancer Foundation. So far, pink SABRE products have raised more than $1.25 million for the nonprofit.

Giuliana welcomed the product to her #GsObsession series on Facebook, Twitter, and Instagram, garnering more than 7 million impressions to raise sexual assault and breast cancer awareness.